The Sales Funnel For Effective Online Marketing
Since the beginning of time sales funnels have always been part of traditional marketing and business. Recently, it appears to me that the topic of using funnels in Internet business is popping up all over the internet.
It is evident that many are eager to learn more about this concept and the ways they can apply it to improve their online business marketing efforts. Read on to learn more about the ways to utilize the sales funnel for Internet marketing.
What is the Sales Funnel?
A marketing funnel doesn't necessarily mean the concept of a funnel. The use of the term "funnel" to describe this concept of marketing is to help visualize and explain the sales process from beginning to the conclusion. It has a broad opening for customers who are called "Unqualified Prospects" at the top, and a narrower opening for conversion sales at the lower end. This is a great comparison.
https://www.youtube.com/watch?v=jWjOkoo3ZT0
The people that are "unqualified prospects" are at the upper end of the funnel. This is those who have not spoken to you but may be interested in your products or services. After many phone calls, sales and promotions later, you have reached customers who have purchased your product or services.
Another reason why the idea of the lead generation funnel works is because it allows you to track your prospects' actions at different stages of the sales process. Utilizing the sales funnel to determine the number of qualified prospects at each stage, you can predict how many potential customers are likely to become customers.
A sales funnel can help you see where your sales process is failing or successful, or whether your campaign is not getting enough prospects. This will help you to determine which areas to concentrate your efforts to help reach your goals in marketing. It can be used to monitor and evaluate the sales process of your customers.
The Sales Funnel Top Front - End
The top of your sales funnel must be the most active component of your sales funnel. This area requires consistent testing. There are virtually endless front-end strategies limited only by your imagination and resources.
The main goal of the front- end will be to pull potential customers in and turn them into buyers further down the sales funnel.
Once a prospective client decides to sign up for your offer, they become "qualified". This is the stage of the sales funnel at which the potential client or "Unqualified prospect" is a qualified lead because they have taken actions that show that they are sufficiently interested to purchase your product.
In order to make your front-end efficient it is essential to drive targeted traffic towards your blog, website or squeeze page blog. The most efficient methods and resources for doing this are articles marketing, PPC adverts, social media (Google+, Twitter, Facebook, YouTube) banners and forums, blogging as well as content marketing.
There are many tools that can be used to "qualify the unqualified prospect". A squeeze page is one of the most efficient ways to "qualify" the unqualified prospect. It allows you to offer something of value, related to your products or service, which customers can get for free or at a significantly discounted price in exchange for the email address they provide. You can select from reports and newsletters and videos and e-mail courses.
So we realize that the front end of the sales funnel is the place where folks are drawn into your sale funnel. The back-end is the part we need to focus on.
The Bottom of the Funnel or the Back-End
The bottom, or back end of the sales funnel are where the major profit and sales take place. You will usually find the higher-priced products there. Basically these would be appropriate to the same market however they are presented in a different format, such as audio, video live interaction, or private consult.
The main difference between the front-end service and the back end is the kind of service or cost of the client.
It's true that only a tiny percentage, perhaps 1-2% of the total number of people who enter your front-end will be able to make it into your back-end. This is fine, as this tiny group will be investing much more in the long run.
While front-end services and products may be less expensive than $100, back-end services and products typically cost at the range of hundreds to even thousands. This implies that the lowest end of the sales channel, which is also known as the back-end is the primary source of revenue.
As I said earlier, the sales funnel can be as simple or complex as your creativity or resources allow.
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